NON E' POSSIBILE SPEDIRE NEL TUO PAESE
Confirmer Choisir le Pays
_The collection
We take pride in putting all our efforts into
each denim piece and the result is a wide
range of models, fits and effects
that can satisfy your own personal taste
and be worn at any time of the day.
Denim
Women's
Denim
Men's
_ Why
   we call it
   Eco Denim
Fewer
chemicals
100 45 %
zero PP
Thanks to the introduction of ozone and laser treatments, we create the iconic vintage effect for our denim, without using harmful chemicals such as potassium permanganate, and thus improving quality of the work environment as well as the impact of our jeans on the planet.
Manufacturing jeans
with conventional methods
can take up to
10,000 litres of water.
We need just
Less
water
1000 750
Thanks to responsible cotton growing, an innovative dyeing process based on high colour-absorbing fibres and water treatment plants that allow us to reuse up to 80% of it.
Certification
LEED
Platinum
Less
energy
Our major denim supplier in Bangladesh,Pioneer, is the largest denim factory in the world to have obtained LEED Platinum certification, which recognises excellent results in terms of water efficiency and energy savings.
_Dyeing
6 to 8 dyeing and oxidation intervals are often required for traditional denim to create the ideal shade.
The innovative dyeing process that we use for our Eco Denim only requires A short dyeing interval, saving:
66 45 %
water;
51 45 %
energy;
60 45 %
chemicals;
30 10 %
colourants;

We present Pioneer, our revolutionary supplier of clean denim,
made with the lowest possible impact on the planet.

Unlike normal jeans factories,
this LEED platinum-certified production site
saves up to 68% water
compared to conventional processes,
reduces
its carbon footprint by using at least
50% renewable energy,
recycles about 98% of its production waste
to create new items
and applies circular logic
to each stage of its work
,
even reusing the cotton seeds discarded from previous processing activities.

find out more
reduce
+
-
Clean water
63 45 %

An overall water saving (from production to dyeing) of 63% compared to a conventional process.

By 2023, the reverse osmosis purification system will recycles the process water into drinking water.

In addition to collecting rainwater (with an installation that can hold 20,000 litres per year), the consumption of water in the dyeing process has been reduced to a minimum thanks to the development of new technologies.

kilowatt/hour
of energy per year
Jeans air dried
CO2 Emissions
,
Renewable energy
80 45 %
53 28 ML
85 45 %

In addition to Leed platinum certification, as recognition of extremely advanced environmental standards, Pioneer is also Cradle to Cradle certified, as it adheres to the principles of circularity in various ways, including the use of at least 50% renewable energy to reduce its carbon footprint.

Process waste recovered
Reused materials
98 45 %

Process waste is recycled, using up to 98% to make new items.

Even cotton seeds that are not used in the textile process are recycled as food for the cows that live in the factory gardens and produce milk that is then given to the workers’ families.

Eco Denim
Maximum quality
with minimum impact on the environment.