A capsule collection inspired by Gen Z ON OVSFASHION.COM AND IN SELECTED OVS STORES
A capsule collection inspired by Gen Z ON OVSFASHION.COM AND IN SELECTED OVS STORES
Designed by the creator of Socjal Club
in Miami, Los Angeles and Milan,
UTOPJA is a streetwear capsule collection
with a focus on Gen Z.
in Miami, Los Angeles and Milan,
UTOPJA is a streetwear capsule collection
with a focus on Gen Z.
A generation that finds its comfort zone
in street fashion
and identifies with bold,
inclusive, and genderless style -
committed to the paradoxical search for virtual closeness
in a socially-distanced world.
in street fashion
and identifies with bold,
inclusive, and genderless style -
committed to the paradoxical search for virtual closeness
in a socially-distanced world.
Oversized organic cotton T-shirts with a reduced environmental and social impact sport Gothic slogans and contemporary visual imagery.
As in the CGI teaser video,
this new capsule collection is modelled by
a digital humanoid
who is inspired by Ancient Greece and explores
the boundaries between
reality and imagination
by travelling into the future.
this new capsule collection is modelled by
a digital humanoid
who is inspired by Ancient Greece and explores
the boundaries between
reality and imagination
by travelling into the future.
The themes of
the collection:
the collection:
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A “utopia” is an imagined community or society
that possesses highly desirable or nearly perfect
qualities for its citizens.
that possesses highly desirable or nearly perfect
qualities for its citizens.
