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eco denim
COMFORTABLE. ICONIC. SUSTAINABLE.
Being aware is the first step
in making sustainable choices.
For this reason we want
to tell you what’s behind your
next pair of jeans.
in making sustainable choices.
For this reason we want
to tell you what’s behind your
next pair of jeans.
For all our denim we
use cotton that is grown
responsibly, in accordance
with the BCI guidelines.
use cotton that is grown
responsibly, in accordance
with the BCI guidelines.
Our jeans do not contain
potassium permanganate, a
substance that is hazardous for
people and the environment.
potassium permanganate, a
substance that is hazardous for
people and the environment.
By 2025 100% of the OVS
denim will be made using
waterless processes, for a
saving of up to 95% of water.
denim will be made using
waterless processes, for a
saving of up to 95% of water.